Essays about: "online b2c"

Showing result 1 - 5 of 36 essays containing the words online b2c.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  3. 2. Photovoltaics from a business perspective past, present, and future in Germany

    University essay from Lunds universitet/Produktionsekonomi

    Author : Love Ossler; [2023]
    Keywords : Business Model Canvas; Alexander Osterwalder; Business Model; Photovoltaics; Germany; Erneuerbare-Energien-Gesetz; Solar; Case Study; Enpal B.V; 1komma5 Grad GmbH; Energiekonzepte Deutschland GmbH; Enerparc AG; Belectric GmbH; renewable energy; EEG; Greenovative GmbH; 1komma5° GmbH; Wegatech Greenergy GmbH; DZ-4 GmbH; Sunlife-Montage GmbH; Vario green energy Concept GmbH; Vispiron EPC GmbH Co. KG; Pfalzsolar GmbH; Technology and Engineering;

    Abstract : Solar energy plays a vital role in the transition to a greener global energy supply. As a decentralized energy source, the expansion of solar energy is not driven by energy suppliers and government as in traditional energy sources but is proliferating through the market through a variety of business propositions. READ MORE

  4. 3. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Jiqing Chen; [2022]
    Keywords : Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

    Abstract : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. READ MORE

  5. 4. User Experience of Shipping in the Online Second-Hand Market : Bridging the Gap Between B2C and C2C

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Anton Nyström; [2022]
    Keywords : Interaction design; e-commerce; sustainability; environment; freight; delivery; C2C; second-hand;

    Abstract : The user experience of online shopping for clothes vastly differs if the purchase is from a person (C2C) or from a company (B2C). B2C shopping features highly automated systems that make for smooth experiences for payment and shipping. READ MORE

  6. 5. Examining the Post-purchase Behaviour of Second-hand Clothing : Extending Expectation Confirmation Theory

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Frida Hjerpe; [2022]
    Keywords : Collaborative fashion consumption; post-purchase behaviour; expectation confirmation theory; Swedish consumers;

    Abstract : Amongst production industries, the fashion industry is one of those with the most negative impact on the environment. Globalization has driven consumption of contemporary fashion products, such as clothes, to the highest quantities ever recorded in history. READ MORE