Essays about: "online bank marketing"

Showing result 1 - 5 of 6 essays containing the words online bank marketing.

1. 1. The Era of Artificial Intelligence in Swedish Banking : Exploring Customer Attitudes Towards AI as a Substitute to Brick and Mortar Offices

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Isabel Bergström Stacey; Philip Svenningsson; Anton Thoresson; [2018]
   Keywords : Online Banking; Artificial Intelligence; Brick and Mortar Offices; Customer Service; Swedish Banking Industry; Customer Attitudes; Technology Acceptance Model;

   Abstract : Background: The wave of Artificial Intelligence (AI) is marching on, replacing jobs and traditional services, and is predicted to be one of the biggest marketing trends in the close future. Four of the major Swedish banks have started to implement AI as a customer service channel. READ MORE

3. 2. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Gabi Martin; Joakim Jonasson; [2014]
   Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

   Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE

4. 3. Sponsorship Portfolio : Empirical study of the decision process

   University essay from Ekonomihögskolan, ELNU

   Author : Audrey Rogers; Evangelia Banti; [2012]
   Keywords : Sponsorship; portfolio; motivations; objectives; evaluation; decision-making process; bank industry; hotel industry.;

   Abstract : Background/Problem: Sponsorship has grown a lot for the past twenty years, to become a part of the marketing activities not to say a full-fledged tool. Being now a major marketing tool, it is crucial to understand how the whole sponsorship process works, in order to control it perfectly. READ MORE

5. 4. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Shakoor Abdul; [2011]
   Keywords : Electronic; Customer; Relationship; Management;

   Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

6. 5. What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti?

   University essay from Ekonomihögskolan

   Author : Satu Castren; Kaleem Ullah Muhammad; [2008]
   Keywords : internal marketing; employee motivation; motivation at banks; management and motivation; Lammin Osuuspankki;

   Abstract : Abstract Date 12th June, 2008 Course Name Master Thesis EFO 705 Program MIMA‐International Marketing Group Satu Kristiina Castren 821118‐P147 Kaleem Ullah Muhammad 801202‐P310 Tutor Tobias Eltebrandt Title What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti? Problem Statement What should be done to improve the motivation of employees by the management at the branches of Lammin Osuuspankki in Lahti? Purpose of the Research The purpose of the research is to study internal marketing at Lammin Osuuspankki Lahti branches focusing on employee motivation. This research is designed for the management of Lammin Osuuspankki so that they can encourage the employees to work in an effective way. READ MORE