Essays about: "online behavior of clothes"

Showing result 1 - 5 of 13 essays containing the words online behavior of clothes.

  1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  3. 2. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Makda Adhanom; Natasha Alvaro; [2023]
    Keywords : ;

    Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE

  4. 3. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  5. 4. THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOR TOWARDS SHOPPING CLOTHES-A CROSS COUNTRY COMPARISON

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Siyan Zheng; Maria Tourakis; [2022]
    Keywords : ;

    Abstract : Understanding consumer behavior has been in the interest of researchers for the last few years and is in favor of businesses in order to deliver what the consumers want. With the outbreak of Covid-19 at the end of 2019 everyday life of people changed with restrictions being enforced, affecting consumer behavior. READ MORE

  6. 5. “ Shedding light on the influence of Covid-19 on online consumer behavior: A               qualitative study in the context of the clothing industry in Sweden.” : “ A qualitative study in the context of the clothing industry in Sweden”.

    University essay from Umeå universitet/Företagsekonomi

    Author : Afrin Akter Jenny; Menali Hasini Kumarage; [2022]
    Keywords : Online purchasing behavior; Covid-19; Theory of planned behavior; Future shopping intention; Subjective norms; Attitudes; Behavioral controls;

    Abstract : The Covid-19 pandemic outbreak has caused social destruction all across the world. In this thesis, we focus on the impact of Covid-19 on online consumer behavior. READ MORE