Essays about: "online co-creation"

Showing result 1 - 5 of 60 essays containing the words online co-creation.

  1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  3. 2. The Role of Mobility-as-a-Service (MaaS) Providers in Co-Creating Sustainable Product Life Cycles : a qualitative case study of electric vehicle rental companies in Sweden & Denmark

    University essay from SLU/Dept. of Economics

    Author : Shu-Hsien Pan; [2023]
    Keywords : electric vehicle; use-oriented Product-Service Systems u-PSS ; co-creation spaces; co-creating design; co-creating production; co-creating consumption; life cycle; circular economy; Mobility-as-a-Service MaaS ; rental service provider;

    Abstract : This study examines the crucial role of Mobility-as-a-Service (MaaS) providers in promoting sustainable consumption and production in the electric vehicle (EV) industry. Europe's goal of achieving zero greenhouse gas emissions by 2050, as outlined in the European Green Deal, has propelled the expansion of EVs. READ MORE

  4. 3. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    University essay from

    Author : Chau Le; Nhan Chau; [2023]
    Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

  5. 4. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Estrella; André Forsberg Berntsson; [2022-08-04]
    Keywords : Brand Evolution; Brand Value; CCCV; Customer Categories; Online Brand Communities; Co-Creation on Social Media;

    Abstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE

  6. 5. Community interactions : how visitors co-create Greenpeace’s online presence

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Aristeidis Andreas Progoulakis Kastillo; [2022]
    Keywords : community; Greenpeace; Facebook; page; social media; co-creation; online community; interaction; comments; environmental communication; marketing; NGO;

    Abstract : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. READ MORE