Essays about: "online communities"

Showing result 1 - 5 of 145 essays containing the words online communities.

  1. 1. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Möller; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. User Entrepreneurship in the esports Industry : An exploratory Case Study of the Game Series "Super Smash Bros."

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Björn Niklas Tim Koch; Sören Benedikt Pongratz; [2020]
    Keywords : User entrepreneurship; esports Industry; Communities; User-specific Enablers; Environment-specific Enablers;

    Abstract : Background: Users are an important but underestimated driver of innovation and entrepreneurship. Therefore, they have a positive impact on the competitive position of companies, the development of industries and the wealth of societies as a whole. READ MORE

  3. 3. Doing digital football fandom

    University essay from Malmö universitet/Teknik och samhälle

    Author : Angelos Rouchotas; [2020]
    Keywords : fan culture; mediatization; football; online fan communities; ethnography; social media;

    Abstract : By applying ethnographic method this study sought to explore how football’s mediatization is inviting the digital displacement of fan culture by social media-based communities. It also aimed to understand how contemporary football fans engage online as part of identifying themselves as supporters of a football club. READ MORE

  4. 4. User friendly Digital Book Circles - A Case study on Traditional and Digital Book Circles with suggested Guidelines

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Linnea Berggren; [2020]
    Keywords : ;

    Abstract : Humans have an amazing drive to create communities and gather around common interests or activities. Book circles, both traditional and digital ones, are examples of that. People read a book and then discuss it together to enrich the reading experience. READ MORE

  5. 5. From Fast to Slow: Can influencers make us shop more sustainably? : A quantitative study investigating the impact of influencers and their communities on fashion purchase intent and circular behavior

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Ellinor Bertilsson; Laura van Alphen; [2020]
    Keywords : slow fashion; social media influencers; influencer marketing; sustainability; purchase intent; circular economy;

    Abstract : Research questions:  How do social media influencers affect fashion purchase intent? How is slow fashion behavior affected by social media influencers?                                 Purpose:                  The purpose of this paper is to investigate the possible effects that social media influencers have on slow fashion behavior, in addition to explore the effects of social media influencers on fashion purchase intent. Method:                   This research was conducted through a quantitative study and the data was collected using an online survey. READ MORE