Essays about: "online community"

Showing result 1 - 5 of 421 essays containing the words online community.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Together, Apart Community and Connection in an Online Sangha

   University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

   Author : Edward Olsson; [2024-01-30]
   Keywords : online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

   Abstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE

4. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

   University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

   Author : Jacquelynn Ennis; [2024]
   Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

   Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

5. 4. Persuading others using language online

   University essay from Uppsala universitet/Datalogi

   Author : Karolina Hagerman; [2024]
   Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

   Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

6. 5. Institutional Logic Multiplicity Behind the Hiring Processes - In-depth study of a Swedish online platform

   University essay from Göteborgs universitet/Graduate School

   Author : Khan Mohammad; Lei You; [2023-06-29]
   Keywords : online platforms; hiring processes; institutional logics; institutional complexity; logic multiplicity;

   Abstract : Recent times have witnessed a nascent, highly dynamic and volatile economy that is transforming and determining the way modern businesses and transactions operate with the intervention of digital economic activity and online platforms, shaping the world around us. As a third-party intermediary between producers (sellers) and consumers (buyers), platform organizations that create value with trust control mechanisms make traditional organizational structures a thing of the past. READ MORE