Essays about: "online consumer search behaviour"

Showing result 1 - 5 of 12 essays containing the words online consumer search behaviour.

  1. 1. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Adam Alfredsson; [2020]
    Keywords : Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

    Abstract : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. READ MORE

  3. 2. Big Data in Performance Measurement: : Towards a Framework for Performance Measurement in a Digital and Dynamic Business Climate

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : KARIN KNOBEL; LOVISA LÆSTADIUS; [2018]
    Keywords : Performance Measurement; Metrics; User Behaviour; User Data; Big Data; User Experience; Streaming; Audio Streaming; Online Content Provider; Commuter; Prestationsmätning; Mätetal; Användarbeteenden; Användardata; Big Data; Användarupplevelse; Strömmad media; Ljud-strömning; Online-tjänsteföretag; Pendlare;

    Abstract : In today’s business climate permeated by Big Data, an opportunity to drive performance lies in analysing consumer behaviour from user data. In particular for online content providers, user data is available in abundance and logged continuously. READ MORE

  4. 3. Online challenges for EU competition policy - Analysis of the Google Shopping Decision

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Nils Renström; [2018]
    Keywords : EU law; Competition; Law and Political Science;

    Abstract : We live an increasingly larger part of our lives online. The Internet has fundamentally changed how we find information, buy products, connect with friends and find entertainment such as video streaming and digital distribution of books. The Internet has changed the competitive landscape for many markets. READ MORE

  5. 4. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Juan Sebastian Duque; [2017]
    Keywords : Social media; ABC model; Social cognition; Information search; Colombian consumer;

    Abstract : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. READ MORE

  6. 5. Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Fanoberova; Hanna Kuczkowska; [2016]
    Keywords : consumer behaviour; source credibility; information quality; apparel products; online shopping behaviour; eWOM; bloggers; online retailers; stylists;

    Abstract : Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. READ MORE