Essays about: "online consumption communities"

Showing result 1 - 5 of 23 essays containing the words online consumption communities.

1. 1. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Sergio J. Abuin; [2023]
   Keywords : video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

   Abstract : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. READ MORE

3. 2. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Írisz Beatrix Ősze; [2023]
   Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

   Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

4. 3. Esports Fans as Players and Their Motivations to Spectate Esports : Case of League of Legends

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Julia Zyza; [2022]
   Keywords : Esports; League of Legends; Players; Viewing Motivations; Media Consumption;

   Abstract : Esports, also known as electronic sports, is constantly growing in popularity, with top competitions attracting audiences comparable to traditional sports events. Prior research has focused on comparing esports with traditional sports. READ MORE

5. 4. Renewable power generation for developing societies on a remote island in Fiji : A case study

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Erika Rebhan; Ellinor Wahnström; [2020]
   Keywords : Fiji; Moala Island; Renewable power generation; Remote electrification; HOMER software; Fiji; Moala; Förnybar kraftproduktion; Elektrifiering på avlägsna platser; HOMER-programvara;

   Abstract : Access to electricity is an important factor for rural development as many needs and services such as education, health care and water supply all have energy requirements. The aim of this study was to develop a sustainable electrification system based on renewable energy for the remote village Keteira on Moala Island, Fiji. READ MORE

6. 5. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Philipp Sieben; Jean-Michel Ragg; [2020]
   Keywords : Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

   Abstract : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. READ MORE