Essays about: "online cross culture communication"

Showing result 1 - 5 of 8 essays containing the words online cross culture communication.

  1. 1. Exploring Leadership Strategies and Dynamics in Leading Cross-Cultural Virtual Teams

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Prudence Kahwema; Linda Lichte; [2023]
    Keywords : ;

    Abstract : This study aims to explore the experiences and perspectives of leaders who lead cross-cultural teams virtually, examining the challenges and benefits they face, and providing valuable suggestions to help them overcome these challenges and capitalize on the benefits. The study integrates elements from leadership theories, culture theories and communication theories with empirical data to understand what makes virtual leadership of cross-cultural teams successful. READ MORE

  3. 2. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Issa Assi; [2022]
    Keywords : Ghana; Ghanian; Culture; Cultural; Cultural dimensions; Decision-making process; Cross-cultural Communication; Purchase decision;

    Abstract : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. READ MORE

  4. 3. The effect of eWOM components on brand attitude and purchase intention : A cross country study between Germany and Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tabea Baur; Björn Nyström; [2017]
    Keywords : Components of eWOM; Brand Attitude; Purchase Intention; Culture; Channels; Information Type; Length; Valence; Inorganic eWOM; Perception;

    Abstract : In today ́s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. READ MORE

  5. 4. Diffusion of Social Innovations - Exploring the potential of online platforms that enable the diffusion of proven solutions

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Diana Gaftoneanu; [2016]
    Keywords : ;

    Abstract : Within the paradigm of an emergent social economy where diffusion efforts don’t keep pace with a culture in which active citizens take stand to address their needs though social innovations, online platforms with the purpose of enabling the diffusion of social innovations have arisen, withholding great untapped potential. This paper aims to explore the diffusion potential of these platforms, by first identifying the defining features behind them and the role of these features in terms of enabling or limiting the diffusion, followed by looking into how the identified features inform the diffusion potential of platforms. READ MORE

  6. 5. Trust Building for Online Private Sellers : Case of Taobao in China

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Miaowen Xu; Xinlei Guo; [2016]
    Keywords : Online trust; Taobao; integrity; dynamic process; mutual trust;

    Abstract : Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao. Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. READ MORE