Essays about: "online customer experience"
Showing result 11 - 15 of 197 essays containing the words online customer experience.
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11. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE
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12. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE
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13. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Title: How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers? Purpose: The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE
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14. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. READ MORE
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15. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE