Essays about: "online customer retention"
Showing result 1 - 5 of 20 essays containing the words online customer retention.
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1. China Influencer E-commerce Livestreaming Marketing Strategy Research
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE
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2. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE
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3. Customer acquisition and onboarding at an online grocery company
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : The master thesis is carried out in a collaboration with a Swedish online grocery company. The goal of the thesis is to investigate if it is possible to explain the underlying factors that affect new customers to be retained. READ MORE
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4. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE
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5. The Customer Journey of Electric Vehicles in The South Korean Market
University essay from Göteborgs universitet/Graduate SchoolAbstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE