Essays about: "online entertainment"

Showing result 1 - 5 of 87 essays containing the words online entertainment.

  1. 1. Exploring Parasocial Relationships Formed in Isolation

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Gabriela Kamenova; [2024]
    Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

  3. 2. The State of Live Facial Puppetry in Online Entertainment

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Lisa Gren; Denny Lindberg; [2024]
    Keywords : Facial Puppetry; Face Tracking; Real-time Rendering; Motion Capture; Computer Vision; 3D Modeling; Virtual Avatars; Augmented Reality; Machine Learning; Game Development;

    Abstract : Avatars are used more and more in online communication, in both games and socialmedia. At the same time technology for facial puppetry, where expressions of the user aretransferred to the avatar, has developed rapidly. READ MORE

  4. 3. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Enrici; Sean Boyle; [2023]
    Keywords : newsletter; news; digital journalism; uses and gratification theory;

    Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE

  5. 4. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  6. 5. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
    Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

    Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE