Essays about: "online market research"

Showing result 1 - 5 of 434 essays containing the words online market research.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Is there any sugar in Sugar Dating?

    University essay from Göteborgs universitet / Institutionen för sociologi och arbetsvetenskap

    Author : Amanda Sahibzada; [2023-08-29]
    Keywords : Sugar Dating; Capitalism; Patriarchy; Commodification of Intimacy; Sex for remuneration; Swedish Sex Purchase Act;

    Abstract : The sugar dating market is divided into the interpretations of either being a niched dating style or another term for prostitution, disguised to align with the Swedish Sex Purchase Act. Despite sugar dating platforms prohibiting prostitution and escort services, previous research shows that sex for remuneration is common within sugar dating concepts. READ MORE

  4. 3. Mind The Gap Between Your Intelligence And Choice Architecture

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Liljevall; Emelie Lillskog; [2023-07-03]
    Keywords : Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

    Abstract : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. READ MORE

  5. 4. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  6. 5. Deep Learning Based Sentiment Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Shashank Kalluri; [2023]
    Keywords : Sentiment Analysis; Word Embedding; Deep Learning;

    Abstract : Background: Text data includes things like customer reviews and complaints,tweets from social media platforms. When analyzing text-based data, the SentimentModel is used. Understanding news headlines, blogs, the stock market, politicaldebates, and film reviews some of the areas where sentiment analysis is used. READ MORE