Essays about: "online marketing communication channels"

Showing result 1 - 5 of 26 essays containing the words online marketing communication channels.

  1. 1. Community interactions : how visitors co-create Greenpeace’s online presence

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Aristeidis Andreas Progoulakis Kastillo; [2022]
    Keywords : community; Greenpeace; Facebook; page; social media; co-creation; online community; interaction; comments; environmental communication; marketing; NGO;

    Abstract : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. READ MORE

  3. 2. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohammad Mirzajee; Alen Rashid; [2021]
    Keywords : Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

    Abstract : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. READ MORE

  4. 3. Corporate social responsibility communication : a case study of Oatly

    University essay from SLU/Dept. of Economics

    Author : Alexandra Mendebaba; [2019]
    Keywords : code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

    Abstract : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. READ MORE

  5. 4. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  6. 5. Swedish Armed Forces on Social Media : A study of Livgardet official Facebook page and 12:e motoriserade skyttebataljonen unofficial Facebook page.

    University essay from Stockholms universitet/JMK

    Author : Paulina Izabela Smolicz; [2018]
    Keywords : Swedish Armed Forces; Social Media; Media Studies; Media and Communication; Army; Armed Forces; Communication; Strategic Communication; Reputation; Military; Facebook;

    Abstract : The Swedish Armed Forces as a big public actor own different media channels and promote life as a soldier from different angles. They create marketing campaigns, which are available widely on YouTube or Facebook. The increased activity on social media platforms, especially Facebook, have created a field for research. READ MORE