Essays about: "online marketing in fmcg sector"

Found 2 essays containing the words online marketing in fmcg sector.

  1. 1. Future of online marketing: Consumer Recommendations

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Angelina Mallo; Mira Vincze; [2018]
    Keywords : marketing; digital marketing; social media; influencer; consumer recommendation; crowdsource; crowdscore; FMCG;

    Abstract : The purpose of this thesis is to research how consumer recommendations can be used in terms of marketing and sales purposes in the Fast Moving Consumer Goods sector. Due to technological changes and a shift from traditional to digital marketing, the way of communicating to the audience has changed. READ MORE

  3. 2. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE