Essays about: "online marketing statement of the problem"

Found 4 essays containing the words online marketing statement of the problem.

1. 1. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

3. 2. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Rebecca Nilsson; Christa Alanko; [2018]
   Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

   Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE

4. 3. The Impact of National Identity and Culture on Customer Perception of Product Quality; The case of mobile phones in Sweden and Turkey

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Merve Ertekin; Burcak Aydin; [2010]
   Keywords : Culture; product quality perception;

   Abstract : Abstract Date: May 2010 Program: International Marketing (Master’s Program) Authors: Merve Ertekin                                                                  Burcak Aydin                                                                   Tutor: Tobias Eltebrandt Title: The Impact of National Identity and Culture on Customer Perception of Product Quality; ‘The case of mobile phones in Sweden and Turkey’ Problem Statement: How may culture affect the ‘product quality perception’ of consumers? Purpose: What differences can be observed in ‘product quality perception’ of mobile phones in Sweden and Turkey? Method: A quantitative research has been conducted by using both primary and secondary data. Primary data was gathered from distributing questionnaire to Swedish and Turkish university students and secondary data was collected from books, online resources and articles. READ MORE

5. 4. What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti?

   University essay from Ekonomihögskolan

   Author : Satu Castren; Kaleem Ullah Muhammad; [2008]
   Keywords : internal marketing; employee motivation; motivation at banks; management and motivation; Lammin Osuuspankki;

   Abstract : Abstract Date 12th June, 2008 Course Name Master Thesis EFO 705 Program MIMA‐International Marketing Group Satu Kristiina Castren 821118‐P147 Kaleem Ullah Muhammad 801202‐P310 Tutor Tobias Eltebrandt Title What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti? Problem Statement What should be done to improve the motivation of employees by the management at the branches of Lammin Osuuspankki in Lahti? Purpose of the Research The purpose of the research is to study internal marketing at Lammin Osuuspankki Lahti branches focusing on employee motivation. This research is designed for the management of Lammin Osuuspankki so that they can encourage the employees to work in an effective way. READ MORE