Essays about: "online purchase intention"

Showing result 1 - 5 of 172 essays containing the words online purchase intention.

  1. 1. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Sara Odzic; Damla Bozkurt Ates; [2023]
    Keywords : personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

    Abstract : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. READ MORE

  3. 2. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Keywords : Service encounter; Social presence; Mere presence; E-commerce;

    Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

  4. 3. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  5. 4. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofie Bixo; Tyra Löthman; [2023]
    Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

    Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE

  6. 5. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    University essay from

    Author : Amanda Persson; Alexandra Millner; [2023]
    Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE