Essays about: "online result"

Showing result 1 - 5 of 743 essays containing the words online result.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  2. 2. Together, Apart Community and Connection in an Online Sangha

    University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Author : Edward Olsson; [2024-01-30]
    Keywords : online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Abstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE

  3. 3. Effects of personal perspective on an individuals’ moral intuition

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Petra Hassellöf Olsson; Sara Molavi; [2024]
    Keywords : Moral cognition; moral intuition; personal perspective framing; Social Sciences;

    Abstract : Can we manipulate how morally permissible or unjustifiable someone finds a certain action by framing a dilemma in either a first- or third-person perspective? This online study aims to investigate this question through a between-group study. 42 participants, recruited through social media, on campus, and through snowballing, were divided into two groups and asked to rank nine different moral actions from fully morally permissible to fully morally unjustifiable, the only difference between the groups being the personal perspective framing. READ MORE

  4. 4. An Empirical Survey of Bandits in an Industrial Recommender System Setting

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Tobias Schwarz; Johan Brandby; [2023-09-21]
    Keywords : computer science; industrial application; machine learning; reinforcement learning; multi-armed bandits; MAB; contextual multi-armed bandits; survey; batch learning;

    Abstract : In this thesis, the effects of incorporating unstructured data—images in the wild—in contextual multi-armed bandits are investigated, when used within a recommender system setting, which focuses on picture-based content suggestion. The idea is to employ image features, extracted by a pre-trained convolutional neural network, and study the resulting bandit behaviors when including respective excluding this information in the typical context creation, which normally relies on structured data sources—such as metadata. READ MORE

  5. 5. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE