Essays about: "online retail"

Showing result 1 - 5 of 142 essays containing the words online retail.

  1. 1. Retailing in the digital age : A cross-sectional survey of employees' attitudes toward digitalization

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Linnea Pernebrink; Adam El Azab; [2019]
    Keywords : Digitalization; retail employees; attitudes; e-commerce; self-service systems;

    Abstract : Digitalization is changing the world, and the retail industry is no exception. The new technologies are affecting retail in multiple ways to increase sales and customer satisfaction. This change is being observed in the physical stores as well as new online markets. READ MORE

  2. 2. Customer flow data visualization for retail analytics

    University essay from Lunds universitet/Industridesign

    Author : Jin Liu; [2019]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : This master thesis collaborates with Axis Communications, which is a Swedish video camera company. The mission for the thesis was to take advantage of Axis developed or developing technology to explore the data value in the retail industry and design a data visualization interface. READ MORE

  3. 3. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Alban Godron; Alexis Leitao; [2019]
    Keywords : ;

    Abstract : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. READ MORE

  4. 4. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : André Hellgren; Simon von Pongracz; [2019]
    Keywords : Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

    Abstract : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. READ MORE

  5. 5. Should I Stay or Should I Go? A quantitative study on how shopping cart design affects spending behavior and customer satisfaction.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Ulriksson; Tove Karlén; [2019]
    Keywords : Shopping Cart Design; Spending Feedback; E-commerce; Implicit Mental Budgets; Online Satisfaction;

    Abstract : Due to the rapid expansion of e-commerce, online retailers increasingly rely on their websites in the creation of positive shopping experiences. Despite this, crucial website design elements are currently neglected in research. In this thesis, one such element is addressed - the shopping cart design. READ MORE