Essays about: "online retailers"

Showing result 1 - 5 of 223 essays containing the words online retailers.

1. 1. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Linn Karlsson; Elin Skarin; [2023-09-22]
   Keywords : Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

   Abstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE

3. 2. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
   Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

   Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE

4. 3. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

5. 4. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Tracy Najjuko; [2023]
   Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

   Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

6. 5. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

   University essay from KTH/Ljusdesign

   Author : Janani Narayanan; [2023]
   Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

   Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE