Essays about: "online retargeting"

Found 4 essays containing the words online retargeting.

  1. 1. The Recipe for Cookies : A studies about cookies & the GDPR-law

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Caroline Bader; Eva-Louise Castefelt; Louise Gunnarsson; [2018]
    Keywords : cookie; user utility regarding webpages; user’s personal information; GDPR; e-commerce; retargeting; cookie; användbarhet av hemsidor; användarens personliga information; GDPR; e-handel; retargeting ;

    Abstract : The term cookie regarding IT is still a relatively new term. It is rarely discussed among internet users. The name cookie is fairly known but the concept not as much. Cookies are well established by different companies and organizations that in some way offer online services. READ MORE

  3. 2. Beacons for online advertising : An approach using a plugin

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Albin Friedner; Alexander Nikalayeu; [2017]
    Keywords : Beacons; Android; Plugins; Bluetooth; Retargeting; Physical Web; Beacons; Android; Insticksprogram; Bluetooth;

    Abstract : Beacons are small devices that can broadcast messages using Bluetooth and other communication technologies using low power consumption. Beacons technology started to emerge lately and many companies has started to see opportunities. One usage of beacons is improving online advertising by using localized information. READ MORE

  4. 3. Online Branding for SMEs: Media types, Channels and their Effectiveness

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vaida Zakaite; Audrius Dobilinskas; [2014]
    Keywords : Online branding; SMEs Branding; Branding channels; Branding effectiveness; Google Analytics; Business and Economics;

    Abstract : This thesis aims to identify online branding channels used by SMEs and determine which of those channels are the most effective. For this, a quantitative study of four SME brands is conducted and their online branding efforts analyzed. READ MORE

  5. 4. Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Adrià Izquierdo Pastor; [2014]
    Keywords : Online personalization; online one-to-one communication; online personalized recommendations; online personalized promotions; online retargeting; personalized email marketing; online customer retention; online customer loyal;

    Abstract : Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. READ MORE