Essays about: "online servicescape"
Found 5 essays containing the words online servicescape.
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1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. READ MORE
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2. How do esports actors perceive the Metaverse as a servicescape for esports: An interpretative phenomenological analysis : An exploratory study about the business opportunities and challenges in the Metaverse
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : The Metaverse is an immersive, interactive, and collaborative shared virtual 3D environment where people are represented by avatars and interact in real-time. The Metaverse is still an unexplored phenomenon that has recently become interesting to researchers. READ MORE
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3. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape
University essay from Umeå universitet/FöretagsekonomiAbstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE
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4. SOS in the sky: Can technologies make airports ready for “take-off” again? : An exploratory case study of Frankfurt Airport
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The ongoing global pandemic has brought the aviation industry to its knees. The dramatic decline of passenger numbers is particularly noticeable at airports, such as Frankfurt Airport. READ MORE
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5. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. READ MORE