Essays about: "online servicescapes"

Found 3 essays containing the words online servicescapes.

  1. 1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Igor Mróz; Enok Enocson; [2022]
    Keywords : Brand experience; online brand experience; brand equity; e-servicescape;

    Abstract : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. READ MORE

  3. 2. How do esports actors perceive the Metaverse as a servicescape for esports: An interpretative phenomenological analysis : An exploratory study about the business opportunities and challenges in the Metaverse

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Anas Abed; Karolina Rinkevic; [2022]
    Keywords : Metaverse; esports; marketing in the Metaverse; servicescapes; online servicescapes;

    Abstract : The Metaverse is an immersive, interactive, and collaborative shared virtual 3D environment where people are represented by avatars and interact in real-time. The Metaverse is still an unexplored phenomenon that has recently become interesting to researchers. READ MORE

  4. 3. COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Casper Gustafsson; Li Yanzhuo; [2021]
    Keywords : covid-19; covid; konsumentbeteende; brand equity; Brand loyalty; lojalitet; sociala vetenskaper; Consumer behaviour; brand loyalty; brand equity.;

    Abstract : Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. READ MORE