Essays about: "online shopping conclusion"

Showing result 1 - 5 of 50 essays containing the words online shopping conclusion.

  1. 1. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Abdulrahman Choura; Saria Abou Jeb; [2021]
    Keywords : Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

    Abstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE

  2. 2. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
    Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

    Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE

  3. 3. Covid-19 related emotional states shaping the consumer : An empirical investigation of the negative emotional states impact on the changing consumer behaviour during Covid-19 in Sweden.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Boman Andersson; Emelie Lemberg; [2021]
    Keywords : Consumer Behavior; Negative Emotional State; E-grocery; Grocery; Covid-19;

    Abstract : This bachelor thesis examines the Swedish consumer behaviour during the Covid-19 pandemic and how negative emotional states impact the choice of grocery shopping.  The concept of consumer behavior and the impact of negative emotional states is a topic that gained interest during the last couple of years. READ MORE

  4. 4. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tess Adolfsson; Isabell Schönström; [2021]
    Keywords : Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

    Abstract : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. READ MORE

  5. 5. Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Dalia Uthman; Avesta Aspitman; Beata Karacsonyi; [2021]
    Keywords : Online purchase intent; Covid-19; Generation Z; Students; Impulsive shopping;

    Abstract : Date: 02.06. READ MORE