Essays about: "online shopping conclusion"

Showing result 21 - 25 of 71 essays containing the words online shopping conclusion.

  1. 21. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    University essay from

    Author : Joanna Kedzior; Marie Tiberg; [2022]
    Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE

  3. 22. How can talent remain within the business? : A qualitative study on employee retention activities and strategies within the retail sector

    University essay from Umeå universitet/Företagsekonomi

    Author : Robin Ljung; Anton Nykänen; [2021]
    Keywords : retail; retention; retention activities;

    Abstract : Since the retail industry has been drastically affected due to the growth of online shopping, companies have become more aware of higher competition in their current physical stores. Since there is still demand for companies to have physical stores, they have to understand the values those remaining physical stores possess and understand the undergoing changes in the sector. READ MORE

  4. 23. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Abdulrahman Choura; Saria Abou Jeb; [2021]
    Keywords : Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

    Abstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE

  5. 24. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
    Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

    Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE

  6. 25. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tess Adolfsson; Isabell Schönström; [2021]
    Keywords : Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

    Abstract : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. READ MORE