Essays about: "online shopping in china"

Showing result 1 - 5 of 17 essays containing the words online shopping in china.

1. 1. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

3. 2. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ruina Wang; [2022]
   Keywords : TikTok; Persuasive System Design; User Behavior Change; Human-Computer Interaction;

   Abstract : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. READ MORE

4. 3. Exploring the effects of green certification labeling in online grocery shopping platform in China

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Yifei Wang; [2022]
   Keywords : Online shopping experience; Food purchase; Shopping history; Organic food; datauppsättningar; neurala nätverk; blickdetektering; texttaggning;

   Abstract : The global pandemic has impacted daily life significantly, particularly in China. Fears of the virus, in addition to stay-at-home policies made more and more people choose to shop online instead of going to a brick-and-mortar store. READ MORE

5. 4. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Zhiyu Chen; Jiabao Guo; [2022]
   Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

   Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

6. 5. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE