Essays about: "online shopping price"

Showing result 1 - 5 of 36 essays containing the words online shopping price.

  1. 1. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Mimmi Bergström; Tuba Tezcan; [2023-07-21]
    Keywords : COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

    Abstract : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. READ MORE

  3. 2. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Magda Liljedahl; Ronja Svensson; [2023]
    Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

    Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE

  4. 3. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  5. 4. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
    Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

  6. 5. Factors affecting the purchase decision of E-consumers in online shopping during covid-19: An Empirical Research

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Badar Rashid Chaudhry; Gurvinder Kaur; [2022]
    Keywords : Purchase decision; online shopping; factors; E-commerce; covid-19;

    Abstract : With the spread of covid-19 online shopping all over the globe has increased and with that the importance of E-commerce has also increased. The business managers, marketers and entrepreneurs need to know about the consumer’s preferences when are shopping online and the factors upon which their purchase decision is based. READ MORE