Essays about: "online strategies"

Showing result 1 - 5 of 445 essays containing the words online strategies.

  1. 1. The “threat from abroad” and the breaking of the Swedish “cordon sanitaire” : A critical discourse analysis of right-wing party-political, online communication in Sweden

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Hugo Ekström; [2022]
    Keywords : Radical right populism; immigration; criminality; political communication; Facebook; normalization; discursive shifts; moral panic; imaginaries; borderline discourse;

    Abstract : In the last decade, we have witnessed a new stage in the mainstreaming and normalization pro­cess of populist radical right policies and ideas in the Western world. This has resulted in in­creasing politicization of issues related to immigration. READ MORE

  2. 2. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Matteo Priori; Elienor Werner; [2022]
    Keywords : psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

    Abstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE

  3. 3. "We'll tailor your experience"

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Kevin Sällberg; Almina Herrlin; [2022]
    Keywords : content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Abstract : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. READ MORE

  4. 4. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  5. 5. Strategies and Resilience Against Disinformation Influences - How Germany and Sweden respond to Russian disinformation

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Conrad Timm; [2022]
    Keywords : Disinformation; hybrid warfare; psychological defence; Russia; Germany; Sweden; Law and Political Science;

    Abstract : In recent years the EU and its member states have seen increased activities of Russian disinformation influences impacting the national information environment. Germany and Sweden are interesting cases in relation to this issue as such hybrid threats target them both. READ MORE