Essays about: "online trademark infringement"
Found 2 essays containing the words online trademark infringement.
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1. Trademark infringement online : The accountability of internet intermediaries for third-party trademark infringement in the EU and the US
University essay from Uppsala universitet/Juridiska institutionenAbstract : .... READ MORE
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2. Google AdWords - Infringing or Liberalizing Trade? : A Comparative Analysis of Treatment of Google AdWords under U.S. and EU Trademark Law
University essay from Ekonomihögskolan, ELNUAbstract : Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. READ MORE
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