Essays about: "online transaction thesis"

Showing result 1 - 5 of 29 essays containing the words online transaction thesis.

1. 1. Credit Card Fraud Detection by Nearest Neighbor Algorithms

   University essay from Göteborgs universitet/Institutionen för matematiska vetenskaper

   Author : Ramin Maghsood; [2023-04-13]
   Keywords : Fraud; Bank Fraud; Credit Card Fraud; Fraud Detection; Nearest Neighbor Algorithms;

   Abstract : As the usage of internet banking and online purchases have increased dramatically in today’s world, the risk of fraudulent activities and the number of fraud cases are increasing day by day. The most frequent type of bank fraud in recent years is credit card fraud which leads to huge financial losses on a global level. READ MORE

3. 2. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

4. 3. Brand Equity and Data Privacy: Beyond Selling Eyeballs : A business case for online privacy-friendly data practices in regions covered by the GDPR.

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Maria Arango Kure; [2022]
   Keywords : Online brand equity; consumer behavior; pay-with-data transactions; data disclosure; privacy preferences; data control techniques;

   Abstract : This thesis investigates the ways in which businesses’ privacy practices in pay-with-data scenarios affect the way users interact with the business, both in terms of their on-site behavior and the creation of brand equity, in regions covered by the GDPR. I address a gap in the literature by exploring a possible business case for using privacy-friendly data collection practices in the context of brand equity creation and growth. READ MORE

5. 4. B2C last-mile deliveries : A mapping of the current market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anna Hveem; [2021]
   Keywords : e-commerce retailers; last-mile logistics; parcel delivery; B2C last-mile deliveries;

   Abstract : Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. READ MORE

6. 5. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Erik Nguyen; Alex Nguyen; [2021]
   Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

   Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE