Essays about: "online travel agents OTAs"

Found 1 essay containing the words online travel agents OTAs.

  1. 1. Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Dongdong Zhang; [2014]
    Keywords : online travel agents OTAs ; challenges; marketing strategy; Ctrip.com; Qunar.com;

    Abstract : Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy. READ MORE