Essays about: "online-branding"

Showing result 1 - 5 of 11 essays containing the word online-branding.

  1. 1. An investigation of online branding strategies in D2C firms : With an emphasis on social media

    University essay from

    Author : Alva Andersson; Elise Baksås Martinsson; Joona Kopakkala; [2020]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

  4. 3. Balancing branding and sales - The content strategist dilemma

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elida Palmgren; Madina Amerhanova; Johanna Lundström Kabus; [2015]
    Keywords : Strategic communication; Content Strategy; Branding; E-commerce; Customer experience; Symbolic brand; Social Sciences;

    Abstract : This research strives to examine the impact of online brand communication on the content strategy of a premium brand in the context of ETON e-commerce store. The secondary purpose of the study provides the insight as to why brand message affects brand content strategy through various communication modes. READ MORE

  5. 4. Experience with the Second-Generation Online Brands: Online-Only Brand Experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Carmen Sigmund; Julianna Bebre; [2015]
    Keywords : Online-only brand experience; brand experience; online marketing; online branding; Millennial generation; Business and Economics;

    Abstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE

  6. 5. Online Branding for SMEs: Media types, Channels and their Effectiveness

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vaida Zakaite; Audrius Dobilinskas; [2014]
    Keywords : Online branding; SMEs Branding; Branding channels; Branding effectiveness; Google Analytics; Business and Economics;

    Abstract : This thesis aims to identify online branding channels used by SMEs and determine which of those channels are the most effective. For this, a quantitative study of four SME brands is conducted and their online branding efforts analyzed. READ MORE