Essays about: "onlinerecensioner"

Found 1 essay containing the word onlinerecensioner.

  1. 1. Why consumers engage in eWOM : motivation to conduct research online and post online reviews

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Alexandra Lulek; Marcus Wehinger; [2015]
    Keywords : eWOM; online reviews; communication; buying decision process; motivations; personalitie; eWOM; onlinerecensioner; kommunikation; köpprocessen; motivationer; personligheter;

    Abstract : The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. READ MORE