Essays about: "onlinerecensioner"
Found 1 essay containing the word onlinerecensioner.
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1. Why consumers engage in eWOM : motivation to conduct research online and post online reviews
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. READ MORE
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