Essays about: "open-source brands"
Found 3 essays containing the words open-source brands.
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1. Design of a Prototype for Inverter Monitoring with SunSpec Modbus Protocol
University essay from KTH/EnergiteknikAbstract : In a context of growth of the company in which the project was conducted, and to provide a simple and cost efficient solution to PV system monitoring, the development of prototype using Modbus Sunspec is studied in this thesis. The project is developed using an engineering approach, which defines a clear scope, a schedule and detailed objectives for the prototype. READ MORE
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2. Brands in the Consumers' Hands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The research problem originates within the concept of co-creation where traditional roles of organisations and consumers start to shift. Thereby, the issue of who actually controls brand images arises. Consequently, it is unclear how consumers perceive brands that are no longer controlled or even created by organisations. READ MORE
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3. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE
