Essays about: "opinion about CSR"

Showing result 1 - 5 of 6 essays containing the words opinion about CSR.

  1. 1. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvira Nordin; Elin Nygren; [2022]
    Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

    Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

  3. 2. Communication in social media. A new source of power : Based on the posts and comments about sustainability on Zara and H&M’s Facebook accounts

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : María Mercedes González; [2017]
    Keywords : Corporate social responsibility CSR ; Social media; Sustainability discourse; Interactional communication; Power; Encoding decoding; Communication process;

    Abstract : The development of communication technology has also created new structures, able to challenge the traditional power roles of the communicative process. Social media have become a fruitful arena of this change due to their users having the possibility to respond to the producers’ messages. READ MORE

  4. 3. Communicating - what and to whom? : A Qualitative Study of Stadium's CSR Practice and External Communication

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Esma Muhic; Sofia Lundberg; [2016]
    Keywords : CSR; Reputation management; Stakeholder theory; Stadium;

    Abstract : This report discusses the subject of corporate social responsibility (CSR) and CSR communication at Stadium. The study’s purpose is to study the role of sustainability in corporate social responsibility. This is executed through studying how Stadium chooses to communicate their sustainability practices externally. READ MORE

  5. 4. On the Relationship between CSR and Financial Performance : An empirical study of US firms

    University essay from IHH, Företagsekonomi

    Author : Xiaole Zhang; Peixin Gu; [2012]
    Keywords : corporate social responsibility; corporate financial performance; relationship; stakeholder theory;

    Abstract : Corporations  care  more  and  more  about  their social  responsible  performance,  and  this stands to reason. Conscience, business ethics and pressure of public opinion are playing important  roles. READ MORE

  6. 5. CSR communication and Millennials

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Aiste Laivaite; [2011-09-08]
    Keywords : CSR communication; Millennials; opinion about CSR; Sweden; young consumers;

    Abstract : The focus of this thesis lies on consumer oriented corporate social responsibility (CSR) communication and Millennials (consumers born after 1980). The study aims at providing the answer to the research question: ‘How should companies communicate their CSR engagement to Millennials in Sweden in the most appropriate way?‘ Sweden presents an interesting case, because it has one of the highest levels of CSR activists (Dawkins, 2004) and in 2009 there were 2. READ MORE