Essays about: "opinion leadership"

Showing result 1 - 5 of 33 essays containing the words opinion leadership.

  1. 1. SWEDISH MPS’ PERCEPTIONS OF THEIR ABILITY TO ACT ON CLIMATE CHANGE. An interview study of external efficacy, representation, and climate change

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Filippa Werner Sellbjer; [2023-04-11]
    Keywords : External efficacy; representation; climate change; members of parliament; Sweden;

    Abstract : National politicians are appointed to govern, but the ability to do so is not clear-cut. Previous studies have overlooked politicians’ perceptions of this ability, called external efficacy. The purpose of this study is to explore how politicians perceive their external efficacy regarding climate change. READ MORE

  3. 2. A Successful Career as a Player Provides a Faster Path to High Level Coaching : A Qualitative Study

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för fysiologi, nutrition och biomekanik

    Author : Per Gunnarsson; Ella Paldán; [2023]
    Keywords : Idiosyncratic pathway; Player to coach; Coaching styles; tränarlänkdiverse;

    Abstract : Aim  In the study, we problematize, among other things, the leadership qualities of players and why the majority of coaches in Swedish elite handball are former players.  Within the Swedish handball elite, over 60% of all head coaches have a previous successful playing career. According to a study by Werthner et al. READ MORE

  4. 3. Proverbial Language Of American Presidents (1945-2008) : A Digital Methods Approach of the Use of Proverbs in Political Discourse

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Eirini Koutroumpi; [2023]
    Keywords : American presidents; computational; correlation; digital humanities; digital methods; frequency; paremiology; patterns; political discourses; politics; proverbs; python; speeches; visualization; Presidenti Americani; computationale; correlazione; digital humanities; scienze umanistiche digitali; metodi digitali; frequenza; paremiologia; modelli; discorsi politici; politica; proverbi; python; discorsi; visualizzazione;

    Abstract : Political language's power to influence public opinion drives the present investigation into proverbs used by presidents during 1945-2008. The study’s purpose is to explore the proverbial language of American presidents, employing a digital methods approach. READ MORE

  5. 4. Zelenskyj – Defending the Democratic Spirit : a semiotic case study on political personalisation

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lucas Douglas; Sara Melander; [2023]
    Keywords : personalisation; visual representation; semiotics; political leadership; political myth; Social Sciences;

    Abstract : Since Russia initiated their war in Ukraine February 2022, Ukrainian President Volodymyr Zelenskyj went from being a national celebrity to becoming a global phenomenon. With international news media reporting on his every move, the representation of Zelenskyj has become central to how distant audiences make sense of the war, gaining immense popularity among Western audiences particularly. READ MORE

  6. 5. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

    University essay from Umeå universitet/Företagsekonomi

    Author : Mattias Arusell; Magdalena Pettersson; [2022]
    Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

    Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE