Essays about: "opinion leadership"

Showing result 16 - 20 of 33 essays containing the words opinion leadership.

  1. 16. Opinion leaders in the new social environment : A Youtube case on social media opinion leaders

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Gonzalez; Joseph Blomqvist; Tianchen Hu; [2016]
    Keywords : Opinion leaders; opinion leadership; social media; opinion followers; Youtube;

    Abstract : Due to the development of new technology, there has been a shift in many communication concepts. With consumers now gaining more control in the online environment, more influential consumers, or ‘opinion leaders’, can also gain from this increase in power. READ MORE

  3. 17. “Great Men” versus the “Female Leadership Advantage” : An analysis of gender-related perceptions of and attitudes towards selected leadership attributes

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Valerie Brockmann; Andreas Pfleger; [2015]
    Keywords : leadership; gender; females; males; attributes; perceptions; leader; follower; gender-related; Brockmann; Pfleger;

    Abstract : The topic of leadership has been present in the academic world for about 100 years. In science, this is considered a rather short period of time, during which the discipline has developed enormously. Initially formulated theories and approaches have now been revised for the most part or even in their entirety. READ MORE

  4. 18. WHO ARE THE INFLUENTIALS? THE RELATIONSHIP BETWEEN OPINION LEADERSHIP AND NEW PRODUCT ADOPTION

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Serdar OZKAN; Eda OKTEN; [2015]
    Keywords : New Product Adoption; Opinion Leadership; Innovativeness;

    Abstract : This study examines innovativeness and self-construal as antecedents to selfreported and sociometric opinion leadership, both of which may affect new product adoption. In addition, innovativeness is proposed to be associated with new product adoption. READ MORE

  5. 19. You spy with your little eye : multimedia insights into a global movement from a grassroots perspective

    University essay from Lunds universitet/LUCSUS

    Author : Carolin Jaschek; [2015]
    Keywords : hybrid organizations; sustainability science; new social movements; divestment; 350.org; Social Sciences;

    Abstract : The increasing feeling of systemic failure among the public gives rise to a growing number of social movements including the climate movement. The global environmental organization 350.org focuses on building, connecting, and empowering the grassroots climate movement by initiating and facilitating different campaigns, e.g. READ MORE

  6. 20. The Influence of the Kurdistan Regional Government-Turkey Relations on the Kurdish Question in Turkey

    University essay from Lunds universitet/Centrum för Mellanösternstudier

    Author : Arez Hussen Ahmed; [2015]
    Keywords : Kurdish Question; Peace Process in Turkey; Kurdistan regional Government; KRG-Turkey Relation; Barzani; Ocalan; KDP; AK Party; PKK; Two-Level Game Theory; Zero-Sum Game; Law and Political Science;

    Abstract : This thesis studies the influence of the relations between the KRG and the Turkish government on the Kurdish Question and the peace process in Turkey, and it looks into the potential and limits of the KRG to be more effective and involved in the peace process in Turkey. The relations between the KRG and Turkish government have grown fast politically, economically, in energy sector and in terms of security in the past six years parallel to the progress in the Kurdish Question in Turkey. READ MORE