Essays about: "organizational identity"
Showing result 11 - 15 of 175 essays containing the words organizational identity.
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11. Drive the world (Girls). A comparative case study on female leadership identity in the automotive industry
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The automotive industry is one of the worst performing in terms of gender equality. Not only are women underrepresented in this industry, but women within the industry have also expressed that they would start their career in another industry if they had the chance. Companies within this industry are attempting to decrease inequalities. READ MORE
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12. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE
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13. Business Model Transition in an incumbent firm
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Business model innovation has become increasingly important for firms to remain competitive in the market. Although a vast body of research has explored the business model innovation process, less research has been devoted to the implementation phase. READ MORE
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14. The Scientific Article: A Critical Interpretation of Twenty-First Century Scientific Communication
University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/SociologiAbstract : This study investigates the doing of research from the standpoint of communication. The ambition is to offer a historically specific critical interpretation of how to conceptualize the scientific article and its relation to contemporary sociological research. READ MORE
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15. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY
University essay from Umeå universitet/FöretagsekonomiAbstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE