Essays about: "orientations"

Showing result 6 - 10 of 250 essays containing the word orientations.

  1. 6. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 7. An Analysis of Environmental Sustainability Practices of Swedish Start-ups : From an Ecological Orientation Perspective

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mohammad Arafat Rahman; Nusrat Jahan Suchy; [2023]
    Keywords : Start-ups; Sustainability; Ecological orientation; Environmental sustainability; Sustainable Development; Sustainable entrepreneurship;

    Abstract : Purpose: The paper aims to identify the ecological orientations of the Swedish start-ups and explore the opportunities and challenges to determine their environmental sustainability actions. Methods: The study used a qualitative method for conducting this exploratory type of research. READ MORE

  4. 8. Therapeutic orientation bias & personal values: A study on Swedish psychologists

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Ruben Arwidsson; Johannes Bodén; [2023]
    Keywords : therapeutic orientation; psychodynamic therapy; cognitive behavioral therapy; personal value preferences; explicit bias; terapiorientering; psykodynamisk terapi; kognitiv beteendeterapi; personliga värderingspreferenser; explicit bias;

    Abstract : Psychodynamic therapy (PDT) and Cognitive behavioral therapy (CBT) are the main Therapeutic Orientations (TO) in Sweden and this study aims to explore the relationship between psychologists personal value preferences and their inclination toward PDT/CBT. Furthermore, the study explored if there is a tendency to explicitly appreciate one TO and depreciate the other (explicit bias) and additionally, if that tendency is associated with personal value preferences. READ MORE

  5. 9. Evaluation of a computational method for natural fiber-reinforced plastics

    University essay from KTH/Hållfasthetslära

    Author : Anna Lim; [2023]
    Keywords : PPNF; Composite material; fiber orientation; natural fiber; coupled analysis; PPNF; Kompositmaterial; fiberorientering; naturfiber; kopplad analys;

    Abstract : The importance of using natural fiber composites (NFCs) has been addressed as a substitution for synthetic fibers, such as glass and carbon fibers. This substitution contributes significantly to reducing greenhouse gas emissions, aligning with the environmental responsibilities of engineering industries. READ MORE

  6. 10. Classifying Motion Patterns of Bikes using Machine Learning

    University essay from Lunds universitet/Institutionen för reglerteknik

    Author : Filip Larsson; Pontus Hallqvist; [2023]
    Keywords : Technology and Engineering;

    Abstract : Electric bikes have become ubiquitous in traffic, and with a growing user base and expensive prices, a demand for bike protection is increasing. Bike protection applications could include detecting and notifying the owner if their bike has been stolen or fallen over. READ MORE