Essays about: "orquestación holística de omnicanal"
Found 1 essay containing the words orquestación holística de omnicanal.
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1. Omnichannel management : The art of omnichannel orchestration
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Digital advances and consumers' buying behaviors disrupt the retail industry demanding more seamless experiences during their buys. In response, retailers are adopting an omnichannel retailing strategy (OCR), which is the integration of retailers' physical and digital channels. READ MORE
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