Essays about: "outdoor advertising thesis"

Showing result 1 - 5 of 7 essays containing the words outdoor advertising thesis.

  1. 1. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

  3. 2. Creating brand awareness in outdoor advertising : Designing for interactivity and presence

    University essay from Umeå universitet/Institutionen för informatik

    Author : Fredrik Kedfors; Veronika Madzinova; [2015]
    Keywords : Interactivity; Advertising; Presence; Brand Awareness; Traditional Advertising; Interactive Advertising; Outdoor advertising; Human-Computer Interaction;

    Abstract : This thesis aims to explore the design process of incorporating elements of presence and interactivity in order to measure brand awareness in outdoor advertising. The paper starts out with a description of research related to the field. READ MORE

  4. 3. Outdoor Advertising and Gender Differences : Factors Influencing Perception and Attitudes

    University essay from Stockholms universitet/JMK

    Author : Yulia Belinskaya; [2015]
    Keywords : outdoor advertising; attitudes towards advertising; gender differences; recall of advertising;

    Abstract : The thesis examines attitudes towards outdoor advertising, with strong emphasis on gender-based differences. The research intends to reveal the most influencing factors, including gender, format, different images and recall. Earlier researchers have argued that females are inclined to rate advertisements more positively than men. READ MORE

  5. 4. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Gerald Heidemann; [2014]
    Keywords : ;

    Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE

  6. 5. Enskilda privata skogsägares inställning till skogsgödsling i Västerbottens län

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Molly Nord Gårdman; [2014]
    Keywords : gödsling; privatskogsbruk; enskilda privata skogsägare; attityder; enkätundersökning; fertilization; private forestry; private forest owners; attitudes; questionnaire;

    Abstract : För att få en hög produktion i skogen krävs god tillgång på kväve (N). I svenska ekosystem är växttillgängligt kväve den mest begränsande tillväxtfaktorn på fastmark, vilket gör skogsgödsling till den enda skötselåtgärd i Sverige, som rätt utförd kan öka tillväxten i skogen på kort sikt. READ MORE