Essays about: "outside-in perspective to strategy"

Showing result 1 - 5 of 6 essays containing the words outside-in perspective to strategy.

1. 1. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
   Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

   Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE

3. 2. Act of kindness: A study on modern day crisis handling and its effect on brand identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
   Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

   Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE

4. 3. BRINNOVATION - A case study of an innovation contest’s influence on interorganisational innovation network creation

   University essay from Göteborgs universitet/Graduate School

   Author : Philip Smedjevik; [2019-07-09]
   Keywords : Innovation contest; interorganisational innovation network; network creation; realising open innovation;

   Abstract : Innovation is at the very heart of most organisations’ research and development, with the innovation process starting with creation of innovation opportunities. As brought forth by several previous researchers and authors, creation and selection of such innovation opportunities historically occurs within the boundaries of an organisation. READ MORE

5. 4. Streamlining Internal Supply Chain, based on mapping processes

   University essay from Lunds universitet/Produktionsekonomi

   Author : Eldan Kajevic; Joans Sjöberg; [2013]
   Keywords : Supply Chain Management SCM ; Streamlining Business Operations; Process Mapping; Performance Management System; Process Based Business Development PBBD ; Technology and Engineering;

   Abstract : Context Background Globalisation, increasing product complexity, volatile demand, and financial crisis all put strains on the supply, processing, and distribution of goods. That’s why supply chain management has become the area to focus on to gain competitive advantages and reduce costs. READ MORE

6. 5. "FLYING HIGH" or The Successful Take-off of airBaltic

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Zane Zilberga; Vita Kasparjosta; [2008]
   Keywords : airBaltic; Open Sky; outside-in perspective; inside-out perspective; resources and capabilities; airline industry;

   Abstract : This is a case study of a Latvian airline airBaltic that despite the tough characteristics of the airline industry has been able to grow steadily and compete side-by-side with the aggressive low-cost competitors. We explore how the company has managed to transform from a full service airline with a home base in a small and unrecognized destination to a competitive hybrid carrier that is able to follow the industry price pressure by simultaneously expanding its route network and uncovering the hidden potential of the market. READ MORE