Essays about: "outsourcing SMEs"

Showing result 1 - 5 of 19 essays containing the words outsourcing SMEs.

1. 1. Net Present Value of Investments in Data Warehousing and Differences Across Firm Sizes

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Ferdinand Netsch; [2023]
   Keywords : Net Present Value; NPV; Data Warehouse; Corporate Finance; SME;

   Abstract : The continuous advent of data management technologies has enabled small and medium-sized enterprises (SME)s like Transalb Kühl- und Express-GmbH, a small German trucking company, to explore the strategic and financial benefits of data warehousing. This case study evaluates the data warehouse investment at Transalb by employing a Net Present Value (NPV) analysis to determine its financial viability. READ MORE

3. 2. The progression towards data-driven manufactu : A case study of four Swedish factories

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Isak Draganovic; Mohammad Mahmoudi; [2023]
   Keywords : Data-driven manufacturing; M2DDM; Maturity Model for Data-Driven Manufacturing; Industry 4.0; Smart factories; Digital technologies; Data-driven tillverkning; M2DDM; Maturity Model for Data-Driven Manufacturing; Industri 4.0; Smarta fabriker; Digitalateknologier;

   Abstract : Today’s technologies, such as Artificial Intelligence, Internet of Things and Digitals twins, have made data very valuable for most industries. The manufacturing industry is not exempted from this fact. READ MORE

4. 3. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

5. 4. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kainat Kainat; Patrizi Jennifer; [2020]
   Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

   Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

6. 5. The role of networks in the internationalization process of Small-and Medium-sized Enterprises

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Taha Ayed; Malin Rosén; [2020]
   Keywords : SMEs; Business relationships; Networks; Collaboration; Culture; Trust; Internationalization;

   Abstract : Aim: The aim of the study is to increase the understanding of the role of networks in the internationalization process of SMEs. Method: The study applies a qualitative method based on the hermeneutic research tradition and an inductive research approach. A multi-case study research has been conducted, through ten semi-structured interviews. READ MORE