Essays about: "outsourcing marketing thesis"

Showing result 1 - 5 of 7 essays containing the words outsourcing marketing thesis.

1. 1. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kainat Kainat; Patrizi Jennifer; [2020]
   Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

   Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

3. 2. Important Aspects when Taking Software as a Service to Market : A multi-case study in the ICT industry

   University essay from KTH/Industriell marknadsföring

   Author : LINA BEITE BÖRJESON; FRIDA ROGBERG; [2015]
   Keywords : Software as a Service; cloud computing; marketing; pricing; SaaS challenges;

   Abstract : The information and communication technology industry is constantly affected by rapid changes and new development in technology. During the recent years there is an emerging trend within IT outsourcing where scalable and flexible IT enabled capabilities are delivered as a service over the Internet, called cloud computing. READ MORE

4. 3. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

   University essay from KTH/Entreprenörskap och Innovation

   Author : DANIEL BIÖRCK; TOM THOMASSON; [2014]
   Keywords : clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

   Abstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE

5. 4. Olympic Logistics Centers and their Adjustment to Specific Requirementsand Distribution Applications : Comparing the Olympic SummerGames 2000-2008

   University essay from IHH, Marketing and Logistics

   Author : Anett Strehlow; Katja Rehage; [2012]
   Keywords : Olympic Games; logistics centers; warehousing; distribution centers; distribution applications; WMS; RFID; bar coding; JIT; cross-docking;

   Abstract : Problem: Since there is not much inside information available, the problem that will be handled by this thesis is the coordination of warehousing activities within the logistics centers put to use by the Olympic Summer Games from 2000 to 2008. A special attention is given to certain requirements such as layout, capacity management, ownership and distribution applications. READ MORE

6. 5. An evaluation of the risks involved in onshore IT outsourcing -A case study of Citiserve Limited Nigeria

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Abass Balogun; [2010]
   Keywords : Risks; Outsourcing; Onshoring;

   Abstract : IT outsourcing has been, and will continue to be a widely accepted strategic option for organizations growth and attainment of its set objectives. It has brought about state-of-the-art technology in the form of improved business processes, a strategic focus on core competences and cost saving techniques amongst others. READ MORE