Essays about: "owner-managers"

Showing result 1 - 5 of 14 essays containing the word owner-managers.

  1. 1. How companies use social media marketing to acquire new customers in times of crisis

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Henry Nielsen; Katja Schildknecht; [2021]
    Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

    Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE

  3. 2. Innovative behavior of tourism micro-firms in the time of Covid-19 : Exploring the major factors that drive tourism innovations amid Covid-19 in a micro-firm context within the Swedish tourism sector

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Yijun Zheng; [2021]
    Keywords : micro-firms; tourism innovation; innovative behavior; Dalarna; Sweden; Covid-19.;

    Abstract : This study investigates tourism micro firms’ innovative behavior amid the time of global pandemic Covid-19 within the geographical context of Dalarna County in Sweden. Moreover, this study explores the major factors that drive tourism micro firms for innovation during the pandemic. READ MORE

  4. 3. Looking Good and Feeling Green : Exploring drivers and barriers to sustainability initiatives in Swedish fashion SMEs

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Doreen Avi; Martin Kallur; [2021]
    Keywords : small and medium enterprises SMEs ; fashion industry; sustainability; drivers; barriers; theory of planned behaviour TPB ; pro-sustainability ethics;

    Abstract : With growing concern around the fashion industry’s socio-environmental impact, the industry has come under intense scrutiny by researchers as well as stakeholders. Research on the industry’s negative impact has focused largely on large, international enterprises, failing to recognize the role of small and medium enterprises. READ MORE

  5. 4. The black box of human resources: The effect of high performance work systems on organizational commitment, work engagement and intention to leave

    University essay from Umeå universitet/Företagsekonomi

    Author : Maxim Murashkin; Johanna Tyrväinen; [2019]
    Keywords : Human resources; High performance work systems; HPWS; AMO; Organizational commitment; Work engagement; Intention to leave; SME;

    Abstract : Employee attrition is a critical issue for organizations as retaining the best professional talent and controlling the costs linked to losing and employing new employees is a costly process. This is especially true for small and medium-sized enterprises that have limited resources and where every individual employee is a big part of the collective effort of the company. READ MORE

  6. 5. The Differentiation of Uppsala Independent Bookstores Based on Servicescape Theory

    University essay from Uppsala universitet/Industriell teknik

    Author : Jingya Lu; Zhuofan Wu; [2019]
    Keywords : Independent Bookstore; Servicescape; Customer Satisfaction; Customer Engagement;

    Abstract : The study examines how independent bookstores differentiated themselves from other bookstore retailers, to satisfy their customer needs and then to achieve customer engagement. The research proposes two questions as following: How do independent bookstores in Uppsala differentiate themselves in the book retailing industry? How do customers engage with independent bookstores? In order to answer these questions, qualitative research method was employed in this study. READ MORE