Essays about: "package influence on consumer"

Showing result 1 - 5 of 12 essays containing the words package influence on consumer.

  1. 1. Consumer preferences for graphic, structural, and information elements on recycled paper-based package : Gender, age, and education differences

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Andrea Čabajová; Jakub Košík; [2022]
    Keywords : Recycled paper-based packaging; Recycled material; Graphic; structural; information elements; Consumers preference; Experiment;

    Abstract : Objective: Nowadays, the increasing pressure pushes companies to behave more environmentally friendly. Indeed, packaging made from recycled fibres can represent an essential advantage for firms in the packaging industry if it is designed in a way that appeals to consumers. READ MORE

  3. 2. Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Contreras; Carla Paladines Martinez; [2020]
    Keywords : Front-of-Package nutrition labels; FOPL; consumer self-confidence; decision-making; Business and Economics;

    Abstract : The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. READ MORE

  4. 3. Valuable aspects of Slow Fashion : A consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elvira Håkansson; [2020]
    Keywords : Slow fashion; slow fashion characteristics; valuable aspects; slow fashion industry; consumption choices; perceived value; value package model;

    Abstract : Background: The slow fashion industry arose as a contraposition to the unsustainable ways of fast fashion, and emphasizes attentive consumption and production. It is characterized by four characteristics - transparency, quality, localism and exclusivity – each described with valuable traits in previous studies. READ MORE

  5. 4. The influence of nutrition labeling on food packaging : A qualitative marketing research on healthier purchasing decisions by Millennials influenced by front-of-pack nutrition labeling

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Rose Joline van den Bosch; [2020]
    Keywords : Front-of-Package Nutrition Labeling FOPNL ; Millennials; Healthy Food; Purchasing Decisions; Food Labeling.;

    Abstract : Background:                Diseases caused by nutrition-related factors are globally increasing. Consumers can use help making healthier food choices. Nutrition labeling, front-of-pack, in particular, is reviewed as an important policy tool to assist consumers in this matter. READ MORE

  6. 5. Differentiating between packaging material and geometry using the Syntouch Biotac

    University essay from KTH/Hållfasthetslära

    Author : Henry Eriksson; [2019]
    Keywords : Syntouch Biotac; BillerudKorsnäs; sustainable packaging; packaging material; packaging geometry; CT Scan; grip stiffness; Syntouch Biotac; BillerudKorsnäs; hållbara förpackningar; förpackningsmaterial; förpackningsgeometri; CT scan; greppstyvhet;

    Abstract : Grip stiffness is an important property of carton board packaging. The structure of the packaging needs to withstand the handling of one or many consumers. A carton board packaging that feels stiff when handled conveys a sense of luxury to the consumer, one example of this is the packages containing new flagship smart phones. READ MORE