Essays about: "paid media"

Showing result 1 - 5 of 85 essays containing the words paid media.

  1. 1. “Freedom or Death” A Qualitative Content Analysis on Motivation in the Dzhokhar Dudayev and Sheikh al Mansur Battalion

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

    Author : Femke Marije Metz; [2024]
    Keywords : Dzhokhar Dudayev Battalion; Identity; Motivation; Qualitative Content Analysis; Sheikh al Mansur Battalion; Ukraine;

    Abstract : This thesis looks at how motivation to fight in war is represented in the social media of the Sheikh al Mansur Battalion and the Dzhokhar Dudayev Battalion. Both battalions are voluntary forces, therefore not conscripted or paid to fight in war. READ MORE

  3. 2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Halilovic; [2023-07-03]
    Keywords : Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

    Abstract : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. READ MORE

  4. 3. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Jonsson Martina; [2023]
    Keywords : bookfluencers; book content; aspirational labour; affective labour; gifted books; gifted content; social media marketing; attunement; work-net;

    Abstract : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. READ MORE

  5. 4. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  6. 5. Rohingya Photographers: Lens for Social Change : Photovoice and Social Media from the Refugee Camps in Bangladesh

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Gaspar Ruiz-Canela López; [2023]
    Keywords : rohingya; communication; development and social change; photography; social media; refugees;

    Abstract : This degree project explores the role of Rohingya photographers in the refugee camps in Bangladesh and their use of visuals and social media as tools for communication for development and social change. The Rohingya, a predominantly Muslim community, have faced discrimination and persecution for decades in Myanmar, which has resulted in their displacement to Bangladesh. READ MORE