Essays about: "pakistani media"

Showing result 1 - 5 of 8 essays containing the words pakistani media.

  1. 1. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : ANA HUSSAIN; ZAHID ALI; [2022]
    Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Abstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE

  3. 2. IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY DIMENSIONS ON CONSUMER BEHAVIOR : An Empirical Study related to Influencer Marketing on Pakistan’s Fashion Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Faizan Baig; Saad Ullah Shahzad; [2022]
    Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; purchase intention; attitude toward the brand; fashion industry;

    Abstract : This research aims to investigate the impact of social media influencer’s credibility dimensions (Trustworthiness, Attractiveness, and Expertise), in shaping consumer's behaviour (Purchasing intention of customers and customer's attitude towards the brand). This proposed theoretical framework is based on social learning theory and the theoretical implications of the previous literature which is related to social media influencer marketing. READ MORE

  4. 3. Trump’s tweet and media treat : A Critical discourse analysis of US and Pakistani newspapers

    University essay from Södertörns högskola/Journalistik

    Author : Iftikhar Ahmed; [2018]
    Keywords : Twitter and news media; Trump’s tweet about Pakistan; Afghan war; CDA; Framing.;

    Abstract : Trump’s new year tweet about Pakistan’s role in the fight against terrorism ignited a controversy and a war of words between Pakistani officials and the US. This thesis studies newspaper coverage of both countries on this particular issue. READ MORE

  5. 4. Perceptions of a Conflict : A qualitative analysis of Indian and Pakistani mass media

    University essay from Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sunniva Lagnestål Melhuus; [2013]
    Keywords : International relations; international conflict; India and Pakistan; social constructivism; social psychology conflict theory; mass media;

    Abstract : C-essay in Political Science by Sunniva Lagnestål Melhuus, Spring 2013, Political Science III at Karlstad University, Supervisor: Hans Lödén, “Perceptions of a Conflict – A qualitative analysis of Indian and Pakistani mass media” In this essay the aim is to study the current situation and recent development of an international conflict from a social constructivist perspective, with an emphasis on the conflicting parties’ mutual perceptions. The long conflict between India and Pakistan is here chosen as an example. READ MORE

  6. 5. Perceptions of a Conflict : A qualitative analysis of Indian and Pakistani mass media

    University essay from Karlstads universitet

    Author : Sunniva Lagnestål Melhuus; [2013]
    Keywords : ;

    Abstract : .... READ MORE