Essays about: "pakistani thesis"

Showing result 1 - 5 of 20 essays containing the words pakistani thesis.

  1. 1. The Impact of Motivation, Job Satisfaction and Job Security on Employee Retention: A Quantitative Research

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Rida Salim; Usman Mushood; [2022]
    Keywords : Employee Retention; Motivation; Job Satisfaction; Job Security; Impact; Pakistan; Correlation;

    Abstract : The main purpose of this thesis was to examine the relation between employee retention and its three variables namely motivation, job satisfaction, and job security of employees in a Pakistani organization named Varioline Intercool. The case study and deductive approach was used to conduct this study. READ MORE

  3. 2. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : ANA HUSSAIN; ZAHID ALI; [2022]
    Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Abstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE

  4. 3. Job Stress impact on Job Motivation and Performance

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Högskolegemensam administration

    Author : Haider Ali; Sophia Sardouk; [2022]
    Keywords : ;

    Abstract : Abstrac Purpose: This study aims to explore and evaluate the impact of job stress on job motivation andperformance while relating it to the psychological capital that the employees face in the workplace. Design and Methodology: This research is empirical and based on research objective data iscollected from 240 respondents working in Pakistani firms through an online survey. READ MORE

  5. 4. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hafiz Azhar Ahmed Khan; [2022]
    Keywords : Country of origin; Consumer preference; Consumer purchase intention; and Fashion clothes.;

    Abstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE

  6. 5. Smart World! Working through sustainability strategy in Digital Business : A case study on Bangladeshi and Pakistani E-commerce SMEs 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mehbub Alam; Rida Khalid; [2020]
    Keywords : Keywords: Sustainability Strategy; Digital Business; Sustainability strategies in Digital Business; Digital Business in emerging markets; ecommerce business; SMEs;

    Abstract : Abstract The thesis aims to investigate the role of sustainability strategy in digital business in Bangladeshi and Pakistani SMEs. To attain our research goal, we made conceptual and theoretical framework, conducted telephonic interviews from digitized e-commerce SMEs working in Bangladesh and Pakistan service sector. READ MORE