Essays about: "parasocial relationship"

Showing result 1 - 5 of 13 essays containing the words parasocial relationship.

  1. 1. Exploring Parasocial Relationships Formed in Isolation

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Gabriela Kamenova; [2024]
    Keywords : Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Abstract : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. READ MORE

  3. 2. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Hannes Swärd Brattström; Amer Habul; [2023]
    Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

    Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

  4. 3. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Hasib Zolic; [2023]
    Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

    Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE

  5. 4. ‘’ I consider her as a friend of mine’’. A qualitative study on parasocial relationship with influencers who differ in number of followers.

    University essay from

    Author : Amelia Domby; Dzevad Halilovic; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  6. 5. "Literally giving the main character vibes" – Examining Emotional Capital and Parasocial Relationships on YouTube

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Marta Kruhlinskaya; [2022]
    Keywords : emotional capital; parasocial relationships; mediated relationships; social media; YouTube; discourse theory; DTA; digital media; online communication; virtual sociality; emotionality;

    Abstract : In an ever-evolving social media landscape, online communication has become more prone to the revelation of our affective states. In this study, I investigate how iterations of emotional capital, an extension of Pierre Bourdieu’s four forms of capital, shape social interaction in mediated relationships on YouTube, a platform that fosters a participatory culture. READ MORE